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1-10 Quotations of 21

Marketing quotes

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Business has only two functions - marketing and innovation.”
Milan Kundera quotes (Czech Novelist, Playwright and Poet, b.1929)
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“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Every product we put out has our Web address on it. Every direct marketing piece sent out has the address, and it's also on our phone line. Whenever we promote anything, the Web address is there. The cost? Absolutely nothing. Just type.”


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“No great marketing decisions have ever been made on quantitative data”
John Scully quotes
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“Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.”
Marye Tharp quotes
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“The ultimate test of a finished account executive is his ability to write a sound marketing plan.”
Morris Hite quotes
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“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
Al Ries quotes

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“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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marketing synonyms: merchandising, selling, sells.

See also: market, marketed, markets.

Quotes about: Marketing.

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