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    I Like this quote I dislike this quote“We bill advertisers only for the calls that customers 'click' through on, so we're charging [our advertisers] for the success of our being able to generate business for them.”

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    I Like this quote I dislike this quote“[Advertisers] want to capture consumers as they're in the process of buying the same types of goods and services they sell, and what better way to do that than by targeting the yellow pages of their competitors?”

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    I Like this quote I dislike this quote“It's not like direct mail, where you spend $2 per piece and you send out 50,000 pieces and most never get read or opened, just thrown away. In our business, every single ad we play gets heard.”

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