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    I Like this quote I dislike this quote“The viewing dynamic is unlike anything else in media. The attention paid to the commercials is greater there than anywhere else in TV.”

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    I Like this quote I dislike this quote“If you watch a sitcom at home alone, the chances of you laughing out loud at something are less than if you are watching it with five friends.”

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    I Like this quote I dislike this quote“Media is becoming a more personalized experience, but in a communications program there is still going to be a mix of mass awareness with more one-to-one communications. For the marketer, the art is going to be in the mix of mass and personalized media.”

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