“We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this ? we're trying to innovate.”
“[We want to] get new products out there and have new ways to buy them. I think if we manage the top line, the bottom line will follow. I don't know what the future will bring, but we're working as fast as we can,”
“Customers think the price is really good where it is. We're trying to compete with piracy — we're trying to pull people away from piracy and say, 'You can buy these songs legally for a fair price.' But if the price goes up a lot, they'll go back to piracy. Then, everybody loses.”
“That same innovation, that same engineering, that same talent applied where we don't run up against the fact that Microsoft got this monopoly, and boom! We have 75 per cent market share,”
