“Branson will always be a slice of America. We never intend to alienate our base. . . . [But] we're aiming at a new market that might be more upscale -- people who have a preconceived notion that Branson is just country shows, traffic, buses and senior travelers.”
“Our board has been very consistent and aggressive in its opposition to the expansion of gambling outside the existing confines of the Missouri and Mississippi Rivers.”
“Branson is located within a day's drive of 1/3 of the country's population and this makes us very accessible to families looking for world-class entertainment, theme parks, shopping, and outdoor and lake recreation.”
