“Simpler is better -- despite popular wisdom and a marketplace ingrained in the creation of products that are ever smaller, faster and more feature laden.”
“I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.”
“Consumers can avoid the 'feature fatigue' trap by first trying out a product, and comparing several, before buying. Chances are they will be more satisfied with a simpler product with less features.”
