“The hair was an identifiable part of his personality that went along with the 'idiot' identity that the Red Sox developed. But it's a very different marketplace in New York, where he'll be perceived as a hired gun until he proves his mettle on the field. He'll go from being one of the real caricatures to just another All-Star, and it will take time for him to be called a true Yankee.”
“Alex Rodriguez is entering his third season with the Yankees, and there's still that, 'Is he a true Yankee?' talk lingering. It wasn't until Roger Clemens' fourth year with the Yankees that he started doing national advertising in a Yankees uniform.”
“The NFL cuts across all demographics for an advertiser. More and more companies are realizing they can reach their core consumers by being involved with the NFL.”
“The NFL cuts across all demographics for an advertiser. More and more companies are realizing they can reach their core consumers by being involved with the NFL.”
