“They realized that the product here is the athlete. It's not about the brand. You promote the athletes and the brand is going to grow. I think that was the major shift in thinking from the old organization to the new organization.”
“I was making about $25,000 a year as a coaching assistant at my old school (Oregon State). I made more than that in my first two UFC fights. This hasn't just allowed us to keep competing. It's also given us a way to earn a living.”
“The show's put us over the top. And the biggest thing is educating them on what we do and who we are as athletes. That's huge. It breaks down a lot of misconceptions people have about us mixed martial artists that fight in a cage.”
“If he kept standing in front of me like that, I knew that sooner or later I'd catch him. The first jab I hit him with, it wasn't much, but it started to swell his eye.”
“This is the last time you'll see me in these gloves and these shorts in this Octagon, because I'm retiring. That's it for me. It's time to do something else.”
“I was prepared, as prepared as I've ever been, but he just caught me. Chuck's a great champion and it was an honor for me to fight him (three) times.”
