“The release of the first Harry Potter film on November 16 will, we believe, trigger a dramatic increase in sales as a new audience is introduced to the books,”
“I don't think the magic will wear off. This is a real classic that has all the ingredients as a C.S. Lewis or Roald Dahl that sells as many books as they did 50 years ago,”
“This creates the possibility of an entirely new book-promotion event that will inject new life into the marketing of books and authors' relationship with their readers.”
