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    I Like this quote I dislike this quote“We've tried to raise the bar in our ability to analyze marketing investment and understand the attributes of leaders.”

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    I Like this quote I dislike this quote“The market function in technology is undergoing fundamental change.”

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    I Like this quote I dislike this quote“The marketing function in tech is undergoing significant fundamental change. All tech marketers need to improve their effectiveness and IDC research demonstrates that a number of leaders are emerging. IDC will identify and then analyze the marketing management practices of these leaders, with the objective of sharing their techniques with others in the industry.”

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    I Like this quote I dislike this quote“Very few marketing organizations haven't at least thought about creating a dashboard or begun investments into it. Marketers might not have a dashboard today, but the reality that they need to be more accountable is here to stay.”

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