“What we know about our customers is not that they won't go to the movies if they know it will be on DVD soon. Au contraire -- what we know about our customers is they will see it when they want to, if they want to, and how they want to, so I say let it all happen all at once.”
“Nothing about the way Awesome was made was conventional, so we are trying to be as imaginative in our release strategy as Adam was in making the film.”
“It's an invitation to cleverness. It's become clear to us who can print what, but here the entire title is an expletive, and it's going to be interesting to see how we'll get away with it.”
“Steve has made a wonderfully clever, informative and energetic film and we are not only excited to be releasing it, but we are thrilled to be among the companies who can.”
