“We believe the film is more mainstream than anything Atom has ever made. It's also more commercial then anything we've released before. The cast is certainly mainstream, and we believe it's an R-rated film.”
“There is no question that films that we would have considered viable just a few seasons ago are too risky to undertake these days, ... Small films are smaller than ever and titles that would have done decently a few years back would almost certainly be doomed to abject failure these days.”
“We've instantly changed our ads. Sometimes capitulation is the most sensible thing to do. It's not a very big deal. We think it's kind of hilarious, in fact.”
“Maybe we're doing something right, ... I don't mean to sound greedy, but my only regret is that a couple of our films had a good shot: 'The Untold Story of Emmett Louis Till,' an amazing film about race in this country, and 'The Aristocrats,' which may have been a long shot because it's not an orthodox documentary but more of a performance film.”
“The movie was going to be a big hit. Of course, that was a perfect illustration of what market research does. It tells you what you don't need to know and is often very misleading.”
