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“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Never stop testing, and your advertising will never stop improving.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“What you say in advertising is more important than how you say it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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