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“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Business quotes, Management quotes.
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“What you say in advertising is more important than how you say it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“The consumer isn't a moron. She is your wife.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Reading quotes.
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“If it doesn't sell, it isn't creative.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Ninety-nine percent of advertising doesn't sell much of anything.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Our business is infested with idiots who try to impress by using pretentious jargon.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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