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“The customer perceives service in his or her own terms”
Arch McGill quotes

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“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”
W. Edwards Deming quotes (American Consultant, Stastistician and Educator, 1900-1993)
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“It is not enough to give the customer excellent service. You must subtly make him aware of the great service he is getting.”

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“Our customers should take joy in our products and services.”
W. Edwards Deming quotes (American Consultant, Stastistician and Educator, 1900-1993)
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Be everywhere, do everything, and never fail to astonish the customer.”

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“Your most unhappy customers are your greatest source of learning.”
Bill Gates quotes (American Entrepreneur and Founder of Microsoft Co., b.1955)
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“The purpose of business is to create and keep a customer.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“When the customer comes first, the customer will last”
Robert Half quotes
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“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
Douglas Adams quotes (British comic Writer, 1952-2001)
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“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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