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“In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Creativity involves breaking out of established patterns in order to look at things in a different way.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Unhappiness is best defined as the difference between our talents and our expectations”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Humor is by far the most significant activity of the human brain”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“A memory is what is left when something happens and does not completely not happen.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“If you wait for opportunities to occur, you will be one of the crowd.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity...”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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