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“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
About: Judgement quotes, Marketing quotes.
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“Business has only two functions - marketing and innovation.”
Milan Kundera quotes (Czech Novelist, Playwright and Poet, b.1929)
Similar Quotes. About: Business quotes, Marketing quotes.
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“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“The more informative your advertising, the more persuasive it will be.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.”
A. Alfred Taubman quotes
Similar Quotes. About: Challenge quotes, Marketing quotes.
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“Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“Advertising reflects the mores of society, but it does not influence them.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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