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“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“I do not regard advertising as entertainment or an art form, but as a medium of information.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Business quotes, Management quotes.
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“What you say in advertising is more important than how you say it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Responsibility quotes, Advertising quotes, Principles quotes, Managers quotes.
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“The more informative your advertising, the more persuasive it will be.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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