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“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)

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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Advertising looks fun and easy to do. So does playing the piano, Until you try it.”
SC1927 Stavros Cosmopulos quotes
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“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The man who stops advertising to save money is like the man who stops the clock to save time”

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