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“Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)

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“Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Creativity involves breaking out of established patterns in order to look at things in a different way.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Humor is by far the most significant activity of the human brain”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“A memory is what is left when something happens and does not completely not happen.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Argument is meant to reveal the truth, not to create it.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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“One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity...”
Edward de Bono quotes ((Francis Charles Publius) Maltese Psychologist and Writer, leading authority in field of creative thinking. b.1933)
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