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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“What you say in advertising is more important than how you say it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“I do not regard advertising as entertainment or an art form, but as a medium of information.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
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“The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
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