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“A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.”
Erich Fromm quotes (German born American social Philosopher and Psychoanalyst, 1900-1980)
About: Advertising quotes, Emotion quotes.
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“When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.”
John O'Toole quotes
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“Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.”
Winston Churchill quotes (British Orator, Author and Prime Minister during World War II. 1874-1965)
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“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”
Morris Hite quotes
Similar Quotes. About: Money quotes, Advertising quotes.
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“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Morris Hite quotes
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“In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.”

Similar Quotes. About: Business quotes, Communication quotes, Advertising quotes, Television quotes, Media quotes, Audiences quotes, Commerce quotes.
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Originality quotes, Advertising quotes.
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.”
Jef I. Richards quotes (US advertising professor)
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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