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Leo Burnett quotes

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Pioneer American advertising Executive, 1891-1971
Leo Burnett quotes
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    I Like this quote I dislike this quote“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.”

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    I Like this quote I dislike this quote“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.”

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Similar Quotes. About: Team work quotes, Work quotes, Hope quotes, Dreams quotes, Advertising quotes, Mankind quotes, Needs quotes.
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    I Like this quote I dislike this quote“A good ad which is not run never produces sales.”

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    I Like this quote I dislike this quote“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”

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    I Like this quote I dislike this quote“Too many ads that try not to go over the reader's head end up beneath his notice.”

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    I Like this quote I dislike this quote“Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.”

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    I Like this quote I dislike this quote“Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.”

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    I Like this quote I dislike this quote“If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.”

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    I Like this quote I dislike this quote“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”

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    I Like this quote I dislike this quote“There is no such thing as a permanent advertising success.”

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