“Like China, the Internet is a huge new market. It's up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.”
“I always found it ironic that media people were low man on the totem pole, and yet they handled all the money. That's where things can go wrong in a big way.”
“Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.”
“[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.”
