“This name gives us a blank slate. It does connote geography but it's not being used. It gives us the opportunity to attract attention and define on our own terms just what the geography represents.”
“It will give us the chance to distinguish and position ourselves to get more attention. I don't think the name change will attract new companies, but it may help us market more effectively.”
“The challenge there is that we're looking for larger users, and there's been some leveling off of activity the number of clients looking to build large facilities. And rising fuel costs may have had an impact on that.”
