“The key to our system is the constant testing. We let advertisers narrowly focus on who the consumer is, to push offers that make sense in small segments. The testing allows them to craft offers that perform best in those areas.”
“We continue to push aggressively with each new release to provide best-of-breed technology for our customers. Refining our demographic and behavioral targeting, adding additional automated data validation processes and enhancing our optimization testing, are each examples of the innovative products we are developing to meet the evolving needs of the marketplace.”
