“The Virtual Girlfriends are within the game itself, they're not other players. So there's a whole host of girlfriends who, depending upon which moves you make, will pop up and make witty or sweet or sarcastic remarks, depending on their personality. And you can rename them to have names of real-life friends. So it feels social, which is something that women really like, even though it's really just an AI with these 'girlfriends.' And then at the end of the game you can play truth or dare, and that's something where we do encourage that you interact with real friends.”
“There are many more community tools coming in titles later this year. Almost all of them have game lobby integration, so there is that posting of scores factor. There's sharing that can go on, refer a friend, all those types of things that are more characteristic of community. So it's less of the multiplayer head-to-head, which is especially difficult in mobile.”
