“Following the incredible success of our collaboration with the Recording Academy in February, and as part of our continued efforts to offer the premier online experience to music fans around the world, we are thrilled to bring the excitement of the 3rd Annual Latin GRAMMY Awards to our AOL members and consumers on the Web. This important relationship builds on AOL's popularity as the leading online provider among U.S. Hispanics. - the fastest growing population in the U.S. - as well as our popular Latin music offerings.”
“Clearly online video is a mass market phenomenon. It's important for consumers to have the best means to find what they are looking for--and the video searches up to this point are not as good as text search.”
“This campaign reaches Web users where they are -- online, ... With a changing media landscape, a multi-pronged approach, which also includes print, broadcast and outdoor billboards will more effectively reach today's consumer.”
“With In2TV, we are enabling Web users to experience and interact with television programming in an entirely new way, and creating a new distribution platform for TV content,”
“With In2TV, we are enabling Web users to experience and interact with television programming in an entirely new way, and creating a new distribution platform for TV content, ... We view this collaboration as truly transformational.”
“This campaign reaches Web users where they are -- online. With a changing media landscape, a multi-pronged approach, which also includes print, broadcast and outdoor billboards will more effectively reach today's consumer.”
