“We try to work out films from the point of what the [sponsorship] market would demand, and not the other way round, which is the norm in the film industry.”
“But I'm not disappointed about the results (in Europe) for the first nine months, and you will see positive revenue growth here in the fourth quarter,”
“With these measures, we will create a structure that is geared to the changed conditions within our business, allowing short reaction timelines and improving overall efficiency,”
“Clearly there are challenges that Reebok will solve but these were not unknown when we made our offer in August and we remain fully confident in the synergies,”
“By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new group will benefit from a more competitive platform.”
