“All of the founders are huge sports fans. So we grew up wearing sports apparel, since athletes are celebrated quite a bit in our society. Why not honor historical and literary figures in the same way? It's really not that foreign a concept.”
“Whereas the average business meets nine to five, we can have a meeting at midnight on a Tuesday to talk about the next jersey design or a creative marketing angle. Obviously it's good for communication.”
“This is a lot more than a T-shirt company. We want to expand from our Web store to small boutiques and some national retail chains, but that's not the end goal. We're really trying to push the educational side of what we're doing.”
