“Our experience has shown us that consumers are interested in relevant advertising on their own time, as long as they're still in control of their television viewing. Advertisers may use the service to break out of the 30-second spot and offer longer formats that are more valuable to the viewer. And since viewers are choosing to open the ads, they're more qualified for the advertiser's offer.”
“The beauty of the system is that it's all measurable. We can track what search profiles are set up, what downloads are made, how many viewers they have, all of which allows an advertiser — especially a DR advertiser — to determine return on investment.”
