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David Steel quotes

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Scottish politician
David Steel quotes
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    I Like this quote I dislike this quote“So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.”

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    I Like this quote I dislike this quote“We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.”

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    I Like this quote I dislike this quote“The aim is that it will lead to premium pricing and more sales.”

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    I Like this quote I dislike this quote“But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.”

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    I Like this quote I dislike this quote“What he called for was 'an ethical dimension to foreign policy'.”

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    I Like this quote I dislike this quote“Most people have come to expect an election now”

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    I Like this quote I dislike this quote“Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,”

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    I Like this quote I dislike this quote“Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,”

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    I Like this quote I dislike this quote“Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't.”

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    I Like this quote I dislike this quote“Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that.”

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