“We've always worked directly with the owners of content to make that content available. In our experience, that has not slowed us down too much, and it has helped us to build strong relationships that have helped us in other parts of our business.”
“Traditional television broadcast advertising strives to raise consumer awareness of a product or service, in the hope that a consumer will remember that product or brand when making a purchasing decision.”
“My feeling is we are doing something new here. We are building a collaborative effort that will make a great deal of copyrighted material available in a way that's acceptable to the creators. That is novel.”
