“We saw that there was a gap between music for tiny kids ? Barney and all that ? and pop music that wasn't safe for 4-to-12-year-old kids. We thought it made sense to bring pop music to those people.”
“The audience for kids' music is more reliable than other genres. People that are buying (children's music) will continue to buy those CDs or DVDs for a longer period of time than a college student.”
