“When I first got into the record business I learned that it wasn't cool to be into the Grateful Dead. But if you look at where the music business has been forced to go by technology, now it's not about selling records. It's about live shows and inspiring a fan base to be absolutely loyal.”
“The real impetus behind the show was that Jerry's family wanted to mark this 10th anniversary with some type of remembrance. Up to now, there hasn't been any formal kind of closure, and it became a kind of mandate for his family to celebrate Jerry's life.”
“I'm not trying to turn the J. Garcia brand into something you find at Target, but I am trying to broaden it. There are J. Garcia carpets that my mother would be happy to have in her house, and she's not a Deadhead. If you were to position it only for people who were fans of Jerry's music, it would be a much smaller market than what we're going for.”
