“When you're exposed to aggressive stimuli like you are in football, you're more prone to act in an aggressive manner. At that point we've got aggressiveness on the front of our minds.”
“In reality, fans don't have any impact on the outcome of the game or athletic performance on the field. Just because the team has lost, doesn't mean you're a loser as well.”
“The stronger the identification with the team, typically the stronger emotional reaction to the losses. So the higher the highs, and the lower the lows.”