“If you can get a 25-year-old to your brand, get them a product that performs reliably and good dealer service, it's relatively easy to get that customer to buy the next five vehicles from you.”
“There's still a gap between perception and reality. People tend to think import vehicles are a little better than they really are, and they tend to think that domestic vehicles are a little worse than they really are. It's beginning to change.”
“This is a concept in its infancy, one that will eventually become mainstream. But today, shoppers are using the 'net as an information tool, not as a means of avoiding dealerships. So I don't think shoppers are looking to avoid the traditional dealership process.”
“This is a concept in its infancy, one that will eventually become mainstream. But today, shoppers are using the 'net as an information tool, not as a means of avoiding dealerships. So I don't think shoppers are looking to avoid the traditional dealership process.”
“The Odyssey and Siena are hot products but they're hot in terms of ultimate-in-functionality and quality, they're not hot because they're stylish. The new VW retro minivan is likely to be hot on a more emotional level.”
