“The CD-ROM format of Hollywood Previews gives advertisers an opportunity to leverage the The Dallas Morning News' audience reach and distribution power. Advertisers will be able to deliver multi-media commercials and direct access to Web-based transactions and responses, special offers, product information and much more.”
“The Dallas Morning News has been expanding our lifestyle-themed products and services to increase the paper's appeal in today's consumer-driven society, especially among younger audiences. Including this innovative digital media magazine in our newspaper creates an engaging and entertaining experience for our readers, as well as additional marketing opportunities for advertisers.”
