“This ad shows no disrespect for women. On the contrary, the woman is the spiritual and physical trainer for the warrior and is his mentor, preparing him for the competition.”
“We just want the opportunity to offer him to come and visit the game. We are in no way expecting a 100 per cent hit. The point is just to reach out to the celebrity community, some of which are already rabid hockey fans and some who we are trying to bring into the sport and have fun with it.”
