“There was a general assumption - that is proving somewhat erroneous - that the baby boomers would continue with the consumption patterns that they established in their youth. Instead, they're doing more like what prior generations did as they got older, and switching their drinking habits to wine and spirits.”
“The positive thing to note is that they actually had improving results as the year went on. But they were going against a very easy comparison -- they were down 3% in last year's fourth quarter.”
