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    I Like this quote I dislike this quote“A growing number of consumers have already made the value judgment that 'natural' foods and ingredients are important when purchasing foods and beverages for themselves and their families. Further, for those companies deciding to manufacture or market 'natural' products, a clear, consumer-friendly definition of the term 'natural' would provide the very continuity such claims require and would help eliminate misleading practices.”

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    I Like this quote I dislike this quote“Consumers are increasingly confused by food labeling claims. We are petitioning the Food and Drug Administration to provide an official definition of 'natural' and qualify for manufacturers what can and can't be labeled as natural. Consumers in our survey overwhelmingly agreed that FDA should adopt the 'natural' standards set forth by USDA for meat and poultry, as the standard for all foods wishing to make a 'natural' claim.”

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