“A first impression is a lasting impression. When we're out talking to a prospect about their business, it helps us to know what exactly it is that they do and how that affects their industry.”
“Before it was mostly about our individuals and how well we knew our customers. There were some Internet searches on industries, but it wasn't one-stop shopping. It was every man for himself. And what we did have was mostly credit-related, as opposed to a variety of different areas in an industry that goes beyond financial issues.”
