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Alan Wurtzel quotes

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    I Like this quote I dislike this quote“There is so much sensitivity toward alcohol and how it is consumed.”

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    I Like this quote I dislike this quote“This is a profound change in terms of the day-to-day. We've never had a situation where we've had to deal with three data streams daily. It's going to be a very confusing time for folks. . . . I don't mean that in a bad way, it's just complicated.”

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    I Like this quote I dislike this quote“It is another interesting way to look at viewer opinion, and we are going to be speaking with these companies about doing business with them, but my concern is whether or not what they monitor can be manipulated.”

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    I Like this quote I dislike this quote“The seven-day rating is the most accurate; it takes into account all the viewing that ultimately took place. We will use the seven-day rating as our sales currency.”

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    I Like this quote I dislike this quote“While DVR penetration is still relatively low, it certainly is an emerging technology. Measuring it allows us to become increasingly more accurate in measuring all the viewing that takes place.”

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    I Like this quote I dislike this quote“A television event's ability to rise above the current prime-time average is a true measure of its success, based on the dramatic changes in the media landscape.”

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