David Ogilvy quotes

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David Ogilvy quotes

“The best ideas come as jokes. Make your thinking as funny as possible.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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David Ogilvy said: "The best ideas come as jokes. Make your thinking as..." and:

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Advertising is only evil when it advertises evil things.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“Never risk a joke with someone who is unable to comprehend it”

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“The aim of a joke is not to degrade the human being, but to remind him that he is already degraded”
George Orwell quotes (English Novelist and Essayist, 1903-1950)
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“A joke is a very serious thing”
Winston Churchill quotes (British Orator, Author and Prime Minister during World War II. 1874-1965)
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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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